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Who are these “Freds”?
Freds are the millions of people who have been inspired by Mark Sanborn’s real-life mailman Fred Shea—and the millions more who exemplify Fred’s code for success without knowing the real-life Fred. What makes Fred so extraordinary? He’s a man who is passionate about his ordinary job, treating those on his mail route as his friends. In the process, he has turned an ordinary job into something truly extraordinary—and you can too.

Mark reminds us that your life is what you make it. Let Fred 2.0 inspire you to reach even higher and do more!

Transform the Ordinary into the Extraordinary
Since writing The Fred Factor almost ten years ago, Mark Sanborn has met many people who were inspired by the original Fred to turn the ordinary into the extraordinary. What motivates these real-world “Freds”? In Fred 2.0, Mark digs deeper, revealing principles that inspire these Fred-like individuals. With this book you, too, can discover passion in what you do.

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5 x 7.5 in.

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When Mark Sanborn first introduced us to Fred, he challenged us to do our jobs better. Now with Fred 2.0, he inspires us to take our service to the next level.
Mark Sanborn has done it again. . . . Fred 2.0 demonstrates you can provide greater service, build better relationships, and create more value. It isn’t just a recipe for finding more satisfaction at work; it’s a blueprint for fixing our global economy.
At Zappos we have been using The Fred Factor for several years to inspire our employees to take ownership of customer service and to use their own experiences to live and deliver wow.
I promise that if you take Mark Sanborn’s advice to heart and begin a more ‘Fred-like’ existence, you will never view yourself the same way again.
Fred 2.0 is a book everyone in a service business will want to read and share!
The Fred Factor has had a measurable impact on our university employees, and Fred 2.0 is destined to create an even bigger ripple effect. This is a must-read book.
Nine years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies—even, cities—were inspired to turn the ordinary into the extraordinary each day.

Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more. You’ll not only be inspired by Fred 2.0, you’ll also have the tools and strategies to aim higher and achieve the extraordinary.