Charlie "Tremendous" Jones began his career in insurance at age 22 with Mutual of New York. He quickly distinguished himself and was awarded his agency's Most Valuable Associate Award at age 23. Ten years later, Charlie received his company's highest management award for recruiting, manpower and development, and business management. In 1965, he founded Life Management Services, where he spoke about his leadership experience at seminars and consulting services. He also founded Executive Books—now Tremendous Life Books—to share his love of literature with as many people as possible.

Thousands of audiences around the world experienced nonstop laughter as Charlie Jones expressed his ideas about life's most challenging situations in business and at home. Two of his speeches, "Where Does Leadership Begin?" and "The Price of Leadership" have been enjoyed by millions. He was the author and editor of nine books, including Life Is Tremendous, which has sold more than 2,000,000 copies and has been printed in twelve languages. Charlie Jones passed away on October 16, 2008.