You’re in the jungle. You’re pretty sure that you spotted a cheetah . . . or it may have been a jaguar. What after-shave should you use: Calvin Klein’s Obsession, or Old Spice?
I guess this depends on what outcome you’re looking for.
The Wildlife Conservation Society at the Bronx Zoo experimented with a range of different fragrances and how two cheetahs reacted to them.
The two cheetahs nuzzled a tree sprayed with Obsession 11 minutes longer than any other cologne.
And in Guatemala, researchers have been using Obsession to attract jaguars to a motion-sensitive camera to help tally the animal population numbers. The director says it’s the only cologne that works.