FAITH TRIBES. Everyone you know belongs to one. But each of the
seven key tribes stands for, and believes, very different things.
And if you want to reach out to them with the gospel, you first
need to understand who they are.
In this groundbreaking new book, acclaimed researcher and
author George Barna identifies, describes, and analyzes the seven
major “faith tribes” in America—documenting who they are, what
they believe, how they vote, what they are passionate about, how
they’re shaping our country’s future, and what you can do to bring
them closer to Jesus.
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